News

Multi-award-winning agencies, Nordic Morning, Comprend, Petra, Pyramid and Graal, are uniting as one agency, under the Comprend brand. The new agency will establish a new industry category, offering unrivalled expertise in tech-enabled marketing and communication, creating long-term trust and sustainable growth for their clients.

The five agencies have collaborated in a common business area in Aura, previously H&H Group of agencies, since May 2022, and have a strong track record in B2B, B2C and corporate communication. The new Comprend is now embarking on an ambitious mission to drive transformative impact for clients by bridging the gap between marketing and communication.

With technology as an enabler, the new agency boasts over 300 specialists across Sweden, Finland, the UK and Poland. By bringing deep expertise and perspectives together, Comprend offers services including marketing, corporate communications, tech and digital business, performance and analytics, and brand, on a global level for clients that include Saab, Diageo, SSAB, Vattenfall, SCA, Alfa Laval.

Comprend will be best placed to partner with clients with complex needs by enabling them to engage with a wider team of specialists and more integrated offerings.

Martin Petersson, President Aura and CEO of Comprend says:
“This is a fantastic opportunity, and I am excited to continue this journey together with colleagues and clients. I strongly believe in the greater value created for clients by combining the different perspectives of five agencies becoming one. Our strong track record of collaboration makes me confident that we will bridge the gap between marketing and communication and truly increase the effect of our services using smart technology. Comprend plays an important role as the tech lead in Aura’s strategy to be a long-term partner to clients for trust and sustainable growth.”

Visit next.comprend.com to learn more

For more information
For more information please contact
Martin Petersson, President Aura, CEO Comprend
martin.petersson@aura.group
+46 70 97 112 91

About Comprend

Comprend has 300+ specialists across Sweden, Finland, Poland, and the UK with a mission to deliver transformative impact in marketing and communication, using technology as an enabler.

Comprend offers extensive expertise with a strong track record in B2B, B2C and corporate communication. The offering comprises a unique combination of perspectives within marketing and communication together with strong tech capabilities to create extraordinary results for clients.

The new agency brings together the expertise of five Aura agencies: Nordic Morning’s data-driven marketing and digital services, Comprend’s strength in digital communications for listed companies, Pyramid’s focus on creating brand and communication strategies for international B2B brands, Petra’s deep behavioral and technical expertise for global B2B clients, and Graal’s track record in building magical experiences that transform brands and the people who love them.

About Aura

Aura (previously H&H Group) is a leading consulting group with the mission to be the best partner for ambitious clients in building trust and driving sustainable growth with technology as an accelerator. Our capacity spans over 10 agencies and 600 specialists in Sweden, Finland, the UK, and Poland.

Aura gathers specialists in business consulting, strategic and financial communication, sustainability, brand journeys, creative, tech-enabled communication and marketing and data-driven growth. Together, we transform companies, change perceptions, and create lasting value for businesses and society.

Pingday, which has built the digital infrastructure in Helsingborg, is working to be a gamechanger on the connectivity scene. Ahead of an inspiring 2022 with H22 as the main attraction, the company has developed a new brand platform in cooperation with Graal Brand Agency in Helsingborg.

"When digitalization rapidly revolutionizes the human experience, our role at the crossroad between technology, society, and business is to create new connected solutions. We are going from a relatively anonymous existence as an infrastructure builder to a proactive market player with an exciting mix of digital services," says Bo Lindberg, Managing Director at Pingday.

With arguably the world's most advanced city network, Pingday is on the digital world stage and felt a need to analyze its brand and lay a good foundation for communication work.

“Together with our brand agency, we have formulated who we are and what we want to accomplish. In a fast-changing industry like ours, it’s essential to stay true to our core and focused on our stakeholders," says Marcela Rosenlöf, Head of Marketing at Pingday.”

"Pingday has a unique position, combining their municipal legacy with passionate entrepreneurship,” says Emma Widerberg, General Manager at Graal. “Cities around the world look to Helsingborg and Pingday as the benchmark and perfect testing ground, yet these are humble, curious, non-prestigious people. Whatever they set their minds on achieving, I have no doubt they will succeed,” she continues smiling.

The brand project was conducted during the fall of 2021, initiating the new partnership between Pingday and Graal, including digital and marketing communications services through Graal’s sister agencies Petra Digital Agency and Pyramid Communication.

For more information, please contact:
Bo Lindberg, 010-179 5001, bo.lindberg@pingday.se
Marcela Rosenlöf, 010-179 5011, marcela.rosenlof@pingday.se
Emma Widerberg, 010-344 64 01, emma@graal.agency

About Pingday
Previously known as Öresundskraft Communication Solutions and run as a separate business area within Öresundskraft, Pingday emerged in January 2021 with responsibility for key elements of the digital infrastructure in Helsingborg, Sweden. For more information, visit pingday.se

Garantell develops and manufactures high-end mesh wall solutions such as machine guards, warehouse and industrial walls, storage systems and property protection. Offices and production are located in Värnamo, Sweden, and the company’s customers are located throughout Europe.

Thanks to digitization of its production and distribution and increasingly automated sales, the company has experienced a sharp growth in a short period of time. Future development plans are equally ambitious. To support the expansion, Garantell is now developing a brand platform in partnership with Graal.

"It was important for us to do a thorough job to ensure that we incorporate our culture and our heritage. Equally important is, of course, to establish a position that supports strong growth and long-term profitability,” says Mikael Axelsson, founder and CEO at Garantell.

"In my role as a brand strategist, I have never encountered a company so far ahead in digitization as Garantell. It is truly impressive. And it is very exciting to be able to contribute to their further success,” says Emma Nilsson, head of Graal.

During the spring 2017, extensive branding has been carried out to map the company’s visionary framework, positioning and brand promise. External launch is scheduled for 2018.

Team at Graal:
Anders Adolvsson, Creative Director
Ann-Christin Lindstedt, Brand Developer
Emma Nilsson, Brand Strategist

Experts in waste management and recycling, Avfall Sverige is the Swedish Waste Management and Recycling association representing 400 members, including all municipalities (and via them 99.9% of the Swedish population), before legislature, media and other influencers. In 2011 they set forth an ambitious vision, summed up in two words: "Zero waste." Now they’ve begun, together with Graal, the work of further evolving the vision and associated long-term goals in order to clarify municipalities' vital role in achieving this ambition. The vision project launched in spring of 2015 and is scheduled for completion in the autumn.